Local preparedness against earthquakes has been recently highlighted in research and policies on disaster management and risk reduction promotion in Iran. To advance the understanding of public preparedness and how it can be applied in diverse localities, further information is required about the predictors of people’s adoption of mitigation activities and earthquake preparedness. A synthesis of the available published research results on earthquake preparedness and the influencing factors in Iran are presented in this literature review. It emphasizes the complexity of both the concept of preparedness and the contextual factors that mediate its adoption. The predominant roles of public awareness, trusted information resources, social capital and community collaboration as predictors are discussed.